Print companies take an ad out about themselves

I couldn't help but chuckle at the thought of print companies taking out ads in their own papers to tell people who don't read those papers to start reading them. Yes, part of the spend will be on websites.

"Following a drop over 25% in ad revenue from print magazines last year, a group of prominent magazine publishers including Time Inc., Hearst, Conde Nast, Meredith and Wenner Media are launching a jointly-funded $90 million dollar ad campaign to help convince readers, advertisers and shareholders of the "power of print." The 7-month campaign, developed with Y&R New York, is expected to roll out with lush color spreads in the May issues of nearly 100 print magazines and web sites with taglines such as "We Surf the Internet. We Swim in Magazines" and "Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?""