Online ad revenue for the NCAA Tournament

Who says there's a recession?

From Silicon Alley Insider:

"CBS' online and broadcast revenues are growing for the network's NCAA tournament coverage--defying conventional wisdom that web video will eat away at television's cash haul. And the $30 million in online revenue is all gravy for CBS, which gets to keep all its "new media" take thanks to a $6 billion, 11 year deal signed in 1999. (It has to share some of the t.v. revenue with the NCAA.)"

I've got to think people (ahem - Mr. Zucker!!) will start paying attention when the dollars start rolling in!

BTW, I've got Oklahoma taking the whole thing. I know, I know, you all picked UNC.